PMax – Boards & Paddles

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144 products

Shark SUP Cruiser Plus 11'6 Inflatable Paddleboard Package – Stable, Versatile & Family - Friendly iSUPThe SUP Store11'6" x 28" x 5"Shark SUP
Quick buy
Shark Cruiser+ 11'6"
SHARK SUP
From £560.00 GBP £660.00 On Sale
Used 2023 14X23" Starboard All StarThe SUP Storerace board
Quick buy
Used 2023 Starboard All Star
Starboard
£1,384.00 GBP
Starboard iGniteThe SUP Store4'3" x 20.5" (44L)foil
Quick buy
Starboard iGnite
Starboard
£1,989.00 GBP
Starboard Take OffThe SUP StoreLimited Seriesfoil
Quick buy
Starboard Take Off
Starboard
From £1,089.00 GBP
Quick buy
Starboard Above
Starboard
From £1,089.00 GBP
Infinity BLURR V3 Surf Paddleboard – High - Performance Carbon SUP for Speed, Precision & Elite Wave RidingThe SUP Store7'11 x 28 (100L)Infinity
Quick buy
Infinity BLURR V3
Infinity
£2,214.00 GBP
Infinity Whiplash 14'0" Hollow Dugout – Elite Carbon Race SUP for Maximum Speed, Glide & EfficiencyThe SUP Store14 X 21 X (254L)hard board
Quick buy
Infinity Whiplash
Infinity
£1,892.00 GBP £3,699.00 On Sale
Aztron Lightspeed 2.0 14’0” x 22.8” Carbon Race Paddleboard – 2024 Full - Carbon SUP for Elite Flatwater Speed & Precision PerformanceThe SUP StoreAztron
Quick buy
Aztron Lightspeed 2.0
Aztron
£1,299.00 GBP £1,850.00 On Sale
Riding Not Hiding Elite Series 3 - Piece Carbon SUP Paddle – Lightweight, Adjustable Travel PerformanceThe SUP Store3pc adj Blue3 piece paddle
Quick buy
Riding Not Hiding Elite-Series 3-Piece Carbon Paddle
Riding Not Hiding
£249.00 GBP
Riding Not Hiding Elite Series 3 - Piece Carbon SUP Paddle – Lightweight, Adjustable Travel PerformanceThe SUP Store3pc adj Blue3 piece paddle
Quick buy
Riding Not Hiding Elite-Series 2-Piece Carbon Paddle
Riding Not Hiding
£249.00 GBP
Shark SUP Speed Plus Inflatable Race Board Series – 12'6" Performance SUPs for Speed & StabilityThe SUP Store12'6" x 26" x 5"Shark SUP
Quick buy
Shark Speed+ 12'6"
SHARK SUP
From £650.00 GBP £780.00 On Sale
Shark SUP Venture Plus 14'0 Inflatable Paddleboard Package – Long - Distance Touring & Performance iSUPThe SUP Store14'0" x 28″ x 5″Shark SUP
Quick buy
Shark Venture+ 14'0"
SHARK SUP
From £699.00 GBP £820.00 On Sale
Shark SUP Cruiser Flow 11'6 Inflatable Paddleboard Package – All - Round iSUP for Leisure Cruising, Family Fun & Versatile PerformanceThe SUP Store11’6″ x 28″ x 5″Shark SUP
Quick buy
Shark Cruiser Flow 11'6"
SHARK SUP
From £520.00 GBP
SIC 14'0" RST Super FlyThe SUP StoreSIC RST 14'0" x 24.5race board
Quick buy
SIC RST Super Fly
SIC
From £3,429.00 GBP £3,500.00 On Sale
SIC Okeanos Expedition AirThe SUP Store12'6"
Quick buy
SIC Okeanos Expedition Air
SIC
From £949.00 GBP £1,150.00 On Sale
SIC 14'0" XRSThe SUP StoreSIC XRS 14'0" x 22"race board
Quick buy
SIC XRS 14'0"
SIC
£1,736.00 GBP £3,500.00 On Sale
SIC Tao Tough TechThe SUP StoreSIC TAO SURF 10'6 x 31.5 TOUGHSIC
Quick buy
SIC Tao Tough Tech
SIC
From £578.00 GBP £775.00 On Sale
SIC Battle 75 FixedThe SUP Storefixed length paddle
Quick buy
SIC Battle 75 Fixed
SIC
£365.00 GBP £380.00 On Sale
NEW 2027 Starboard All Star Paddleboard – Pre - Order All - Water Race SUP with Hybrid Dugout for Elite Speed, Stability & Championship PerformanceThe SUP Store14'0" x 20.5"hard board
Quick buy
Starboard All Star
Starboard
From £2,549.00 GBP
2026 Starboard Sprint Inflatable Paddleboard – Deluxe Airline iSUP for Maximum Flat - Water Speed, Stiffness & Race PerformanceThe SUP Store14'0" x 24"race inflatable
Quick buy
Starboard Sprint Airline
Starboard
£1,269.00 GBP
2026 Starboard Touring Paddleboard – Fast & Stable Distance SUP for Coastal Cruising, Training & Adventure ExplorationThe SUP StoreLITE TECHall round hard board
Quick buy
Starboard Touring
Starboard
From £1,349.00 GBP Sold Out
2026 Starboard Longboard Surf Paddleboard – Premium Performance SUP for Nose Riding, Carving & Classic Longboard StyleThe SUP Store9'0” x 26” (92L)starboard
Quick buy
Starboard Longboard
Starboard
From £1,249.00 GBP
2026 Starboard Pro Surf Paddleboard – High - Performance SUP for Radical Turns, Speed & World - Tour Level Wave RidingThe SUP Store7'0” x 24” (75L)hard board
Quick buy
Starboard Pro
Starboard
From £1,249.00 GBP
2025 Starboard Lima Prepreg Carbon Paddle – Elite SUP Racing PerformanceThe SUP StoreMedium2 piece paddle
Quick buy
Starboard Lima Prepreg Carbon
Starboard
From £399.00 GBP
2025 Starboard Lima Carbon Paddle – Elite SUP Racing PerformanceThe SUP StoreMedium2 piece paddle
Quick buy
Starboard Lima Carbon
Starboard
From £225.00 GBP
2025/26 Starboard Gen R SUP Race Board – Lightweight, Stable & Fast in All ConditionsThe SUP Store14'0" x 21.5" Blue Carbon Sandwich14'0"
Quick buy
Starboard Gen R
Starboard
From £2,699.00 GBP
Starboard Ace LightningThe SUP Store7'5" x 15" (83L)foil
Quick buy
Starboard ACE Lightning
Starboard
£1,849.00 GBP
Starboard Ace Foil Board – Downwind & Wing Foil Crossover for Fast Takeoffs, Smooth Glide & Ultimate ControlThe SUP Store6’9” x 19″ / 85Lstarboard
Quick buy
Starboard ACE
Starboard
£1,849.00 GBP
Infinity Whiplash PaddleThe SUP StoreInfinity
Quick buy
Infinity Whiplash Paddle
Infinity
£333.00 GBP Sold Out
Infinity Quick Strike Paddle Uncut 7.5The SUP Storefixed length paddle
Quick buy
Infinity Quick Strike Paddle Uncut 7.5
Infinity
£363.00 GBP £399.00 On Sale
Infinity Flash Paddle Uncut 7.5The SUP Storefixed length paddle
Quick buy
Infinity Flash Paddle Uncut 7.5
Infinity
£318.00 GBP £450.00 On Sale
Red Paddle 11' Co MSL COMPACT Inflatable Adventure RangeThe SUP Store5 - Piece Collapsible SUP PaddleRed Equipment
Quick buy
Red Paddle Co Adventure Range 11'0" Compact
Red Paddle Co
£999.95 GBP
Red Paddle Co Adventure Range 8'10" CompactThe SUP StoreRed Equipment
Quick buy
Red Paddle Co Adventure Range 8'10" Compact
Red Paddle Co
£799.95 GBP £999.95 Sold Out
Infinity Escape Pod Surf Paddleboard – High - Performance Twin - Fin SUP for Fast, Playful & Modern Small - Wave SurfingThe SUP Store7’2" X 28" (100L)Infinity
Quick buy
Infinity Escape Pod
Infinity
£2,214.00 GBP
Infinity T BirdThe SUP Store4'8" x 22" x 50LInfinity
Quick buy
Infinity T Bird
Infinity
£987.00 GBP £1,550.00 On Sale
Infinity Round Nose Blurr Surf SUP – Fast, Stable Performance Board for Shortboard - Style Surfing & SUP ControlThe SUP Store7.11 x 28 (98L)Infinity
Quick buy
Infinity Round Nose BLURR
Infinity
£1,642.00 GBP £2,195.00 On Sale
Infinity BLURR V2 Performance Surf SUP – Fast, Reactive Carbon Board for High - Performance Wave RidingThe SUP Store7.8 X 25.5 (79L)hard board
Quick buy
Infinity BLURR V2
Infinity
From £1,642.00 GBP £2,195.00 On Sale
Red Paddle Co Prime 3pc PaddleThe SUP StoreRed Equipment
Quick buy
Red Paddle Co Prime 3pc Paddle
Red Paddle Co
£249.95 GBP
Red Paddle Co Elite 12'6 Adventure RangeThe SUP Store12'6 x 25" No paddleRed Equipment
Quick buy
Red Paddle Co Adventure Range 12'6 Elite
Red Paddle Co
From £999.95 GBP £1,199.00 On Sale
Aztron Apollo 2 12’6” Touring Paddleboard – Epoxy Hard SUP for Smooth Glide, Stability & Long - Distance ExplorationAztron| The SUP Store | Christchurch Dorset
Quick buy
Aztron Apollo 2 12’6”
Aztron
£839.00 GBP £1,199.00 On Sale
Aztron Lunar 3 9’9” All - Round 2024 Inflatable Paddleboard – Double Chamber iSUP for Stability, Glide & All - Condition FunThe SUP Storeall round inflatable
Quick buy
Aztron Lunar 3 9’9” 2024
Aztron
£469.00 GBP
Urono 11'6" Touring SUP Package – Double Chamber Inflatable Paddleboard & Kayak ConvertibleThe SUP StoreNo PaddleAztron
Quick buy
Aztron Urono 11'6"
Aztron
£399.00 GBP £559.00 Sold Out
Aztron Martian 2.0 14’0”The SUP StoreAztron
Quick buy
Aztron Martian 2.0 14’0”
Aztron
£1,099.00 GBP £1,699.00 On Sale
Infinity E - Ticket Touring Board Blue – Stable, Efficient Touring SUP for Effortless Glide & Long - Distance ComfortThe SUP Store11.6 X 28 X 230LInfinity
Quick buy
Infinity E-Ticket Blue
Infinity
From £959.00 GBP £1,595.00 On Sale

Customers are saying

4.86 ★ (164)
Verified

Saviour has been paddling since 2013, racing around the UK and enjoying organising our local races and weekly Pointy Board Crew paddles.

About The SUP Store

BUILT FROM THE WATER UP

We’re a team of paddlers, shapers, and board builders who’ve spent more time on the water — and fixing what breaks — than most.

The SUP Store started with a simple idea: offer the kind of gear we actually trust. The boards we ride, the paddles we use, the robes we live in after every session. No gimmicks. No hype. Just good kit that works.

OUR STORY

Back in 2012, our founder began repairing and shaping boards in a small workshop on the south coast. What started as late nights with resin and sandpaper turned into something much bigger — a growing community of paddlers who wanted honest gear and good advice.

Today, we’re still here on the water in Christchurch, Dorset, surrounded by tide, salt, and a few too many boards. It’s not fancy, but it’s exactly where we belong.

WHAT WE DO


We stock and test boards, paddles, robes, accessories & teach wthat we genuinely believe in — gear that’s built to last and perform in real conditions. Everything we sell has been tried and tested by us or our community.

If it doesn’t stand up, it doesn’t stay in the lineup.

OUR COMMUNITY

For us, The SUP Store has always been more than just a shop.

It’s a place for paddlers to connect — to share stories, try new kit, and spend time on the water.

We run demos, group paddles, and events all year round, and if you’re ever nearby, you’ll always find someone to talk tides and tailwinds with.

WHAT WE STAND FOR

  • Honesty. No hard sell, just real advice.
  • Experience. Building and repairing boards since 2012.
  • Community. Local, welcoming, and open to everyone.
  • Quality gear. Tried, tested, and trusted by paddlers.


“It’s not glamorous, but it’s real — and it’s built from the water up.”

— The SUP Store, Christchurch, Dorset

 

JOIN US ON THE WATER


Whether you’re just starting out or chasing your next challenge, we’re here to help you get the most from every paddle.


📍 Based in Christchurch, Dorset — where the river meets the sea.