Infinity SUP

The SUP Store is proud to be the UK’s No. 1 retailer for Infinity Surfboards, a brand built on more than 50 years of shaping heritage. Founded in 1970, Infinity’s story began with its first 7’ balsa single fin — a lasting symbol of craftsmanship and tradition.

Led by master shaper Steve Boehne and his sons Dan and Dave, Infinity combines generations of experience with deep surf-culture roots. Every board reflects family pride, refined design, and a commitment to shapes that are perfectly suited to the rider.