About Us

Paddleboards, passion, and a place to belong – welcome to The SUP Store.

Founded in 2009 on the beautiful south coast of the UK, The SUP Store is more than just a paddleboard shop – it’s a community hub for paddlers, adventurers, and water lovers of all levels. Based in Christchurch, Dorset, right on the banks of the River Avon, we’re perfectly placed for calm-water paddling, expert advice, and unforgettable experiences on the water.

Who We Are

At the helm is Saviour Aquilina – a long-time paddler, board shaper, and all-around watersports enthusiast. You’ll often find him (the bearded one) out testing gear on the river, racing at events, or fixing boards with care at our affiliated repair workshop, SAVIOUR Watersports.

What started with repairing broken boards has grown into a trusted SUP hub known for honest advice, high-quality gear, and a genuine love for the sport.

What We Do

Paddleboard Sales – From beginner-friendly packages to elite race boards, we only stock gear we’ve tested and trust.
SUP Lessons & Hire – Try before you buy or level up your skills with expert instruction on our quiet, sheltered stretch of river.
Repairs & Custom Work – With over a decade of hands-on experience, we bring boards back to life and keep you paddling longer.
Community Events – Demos, races, BBQs and coffee chats by the river – you’re always welcome here.

Why Choose Us?

We don’t just sell paddleboards – we live them. Whether you’re just starting out, getting serious about racing, or somewhere in between, we’re here to help you find the right gear, improve your technique, and enjoy every minute on the water.

Plus, we’ve got:
✅ A relaxed riverside location
✅ On-site changing facilities & free parking
✅ Ice creams, drinks, and good chat always available

Let’s Paddle

We’re proud to be part of your paddleboarding journey – wherever it’s headed. Tag us in your photos @thesupstoreuk and come say hi when you’re next in Christchurch.

See you on the water!
— The SUP Store Team