About Us

The SUP Store, founded in 2009 on the scenic south coast of the UK, is the brainchild of passionate stand-up paddleboard enthusiasts who live and breathe everything SUP. Our owner, Saviour Aquilina, is not only a dedicated SUP business owner but also an adventure seeker, leisure enthusiast, surfer and racer. Spot him (the bearded one) on his paddling journeys throughout the UK and be sure to say hi.

Saviour's journey in the business world began with designing, shaping, and repairing boards—a craft he still practices at SAVIOUR Watersports, our affiliated repair service. At The SUP Store, our mission is to be your trusted source of information, offering the best products at every price point.

Nestled in the beautiful Christchurch, Bournemouth, Dorset, our base is strategically located on the River Avon, providing sheltered waters for paddleboarding enthusiasts. Beyond being a shop, we are also a school, a repair center, and a haven for coffee lovers. We encourage paddlers to take a break and enjoy our waterside location.

Tag us in your paddleboarding adventures on socials; we love seeing your photos! @thesupstoreuk

See you in the water for an unforgettable SUP experience!"