SUP LOVE GUARANTEE with every board | 3 - 12 months Finance Deals available now with Duologi & Klarna

About Us


The Sup Store was founded in 2009 based on the south coast of the UK by

Stand up paddleboard enthusiasts who LIVE & BREATHE all things SUP.

Owner Saviour Aquilina is a  keen SUP surfers, adventure, leisure and racer, which takes us him and down the UK, if you see us say hi.(the bearded one) Saviour started his business career designed shaping and repairing boards - he still does this here at SAVIOUR Watersports

saviour aquilina the sup store owner

The SUP Store aim to help you have a trusted source of information and we believe we have the best products at every price point.

We are based in Christchurch, Bournemouth, Dorset which is a glorious spot with sheltered waters based on The River Avon - we are a shop/school/repair and coffee lovers encouraging  paddlers to stop and take a break at our waterside location.

Tag us on socials, we love seeing your photos @thesupstoreuk

See you in the Water

The SUP Store are proud sponsors of Bay SUP