Founding member & designer Adrian Roper began pioneering kiteboard design in 1998 with what are now regarded as industry standards. Always at the cutting edge of trends and design, Axis Surf foils and Kitefoils are now at the forefront of the hydrofoil market.

While the design and development of all AXIS products start in New Zealand, it is Axis's truly global approach to testing with a core number of hugely experienced riders that refine each product across the Pacific, America and Europe. The best designs would be nothing without faultless production; AXIS kiteboards, Surf foils and Kite hydrofoils are produced in the most respected factories resulting perfection by the time it reaches you.