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SIC Maui


Bound by Water

While the SIC pedigree is deeply rooted in racing, downwind paddling and surf, we realize that people paddle for infinitely more reasons. Paddling is for just about everyone. We all started as beginners on the ocean, a lake or a river. For most of us, we were introduced to the sport through a friend who had found their passion.

Yes, at SIC we do like going fast. However, we also love sharing this transformative activity with others. Through SUP you will not only become a better paddler, you will be joining a paddle community.

SIC have a inflatable and hard board range - here are some of the most popular boards.


The SIC Maui RS

sic rs flat water ocean board 2022 2021 beach christchurch - the sup store

The RS has become a huge favourite amongst paddlers of nearly all levels and garnering the prestigious SUPConnect “Race Board of The Year” award in both 2018 and 2019. The RS has now been fine tuned and made even faster and stronger. The refinements are slight but the improvement to top-end speed is significant.

The nose has been pulled in slightly from the wide point giving it even better into-the-wind performance, acceleration and top-end speed. The volume from the rails has been stacked back into the top deck and shaped into a higher center peak to sheer water and pop up more quickly when the nose punches through chop. The nose of the 14’0” was lowered by approximately 1/4”/635 cm and the tail lowered by 1/2”/1.27cm to optimize the waterline while the rocker line of the 12’6” remains unchanged based on the rider feedback. The cockpit has been lowered slightly.

The all new Super Fly (SF) construction has been a massive leap forward in durability, stiffness and overall performance. With a full PVC wrapped core to give the board tremendous impact resistance with its tip-to-tail / 360-degree rail-to-rail wrap few boards can compare.


The Bullet

The Bullet is a tremendous downwind board designed to be a versatile touring board that can surf swell, beach, and point breaks.


The BULLET 14’0 and 12'6 has truly become a classic and both defined and dominated downwind and fitness/touring for years.

The Bullet has won SUPConnect awards for Best Board Overall and Best All Around Board and won accolades from Men’s Health and Outside Magazine to mention a few. With this kind of legacy we had to take extra time and care on this newly designed Bullet to ensure that this updated shape was a significant evolution from its predecessors.



Bullet 14.0 x 27.5 (DF/SF)

Length: 14’0
Width: 27.5″
Volume: 291L
Weight: 15.1 / 11.5 kg

Bullet 14.0 x 30.0 (DF/SF)

Length: 14’0
Width: 30.0″
Volume: 318L
Weight: 15.3 / 12.4 kg

Bullet 14.0 x 27.5 with FAST steering

Length: 14’0
Width: 27.5″
Volume: 318L


SIC Air-Glide – Tao Surf 10’6 PKG inflatable package


The TAO Surf is designed specifically for the paddler who wants a board to take out with the family, surf small to mid-sized waves, take a SUP yoga class, or cruise the shoreline.

Made from the finest Drop Stitch Construction (DSC) and lightweight and durable Support Stringer Technology (SST) these boards are light, stiff, and reliable. They come packaged with a three-piece adjustable paddle so that you are ready to go out of the box.


Length: 10’6
Width: 33.0″
Thickness: 6.0″
Volume: 305L
Weight: 10.3kg