Free UK delivery on all orders over £100 – (Sorry, this offer doesn’t apply to hard boards or fixed-length or 2 piece paddles.)
With up to 50% OFF

BUILT FROM THE WATER UP

We’re not just a store — we’re a crew of paddlers and repair specialists who live and breathe time on the water.

From early mornings on the river to late nights in the workshop, everything we do comes from real experience.

No gimmicks. No hard sell. Just honest advice and good gear that works — tested, trusted, and ready for whatever the water throws at you.

The SUP Store
Gear. Passion. Performance.


Dry | Towelling | Waterproof | Changing | Kids | Ponchos


Leashes | Fins | Pumps | Bags | Paddles | Dry Robes | Board Straps | Roof Racks |

Wetsuits | Long Johns | Neoprene Tops | Thermal Layers | Jacket | Gloves | Booties


Fixed | Adjustable | Carbon | Fibreglass | Race | Touring

AXIS Boards

AXIS foil boards are designed to cover every foiling discipline with precision and performance.

Axis Foils

AXIS foils are engineered to deliver. From surf and SUP foiling to wing, downwind, and pump.

Starboard Wings

Starboard wings are designed to be reliable performance across every wingfoiling style.

Starboard Foil

Built for SUP, wing, and downwind foiling, they deliver reliable performance and progression.

Real paddlers. Real experiences.


"Absolutely love my new changing robe! Super warm, waterproof and cosy even on windy beach days. I’ve used it after paddleboarding and sea swimming and it makes all the difference. Can’t believe I waited this long to get one – game changer for year-round adventures."

Ben White


"The team at The SUP Store helped me find the perfect board. It’s stable, smooth and fast – ideal for both long paddles and weekend fun with the family. The advice and service were spot on, and I couldn’t be happier with the board. Highly recommend these guys."

Amy Mighty